Film Marketing by Finola Kerrigan

By Finola Kerrigan

Movie advertising is the 1st booklet to consolidate current literature right into a good proficient and academically sound textbook. The publication makes a speciality of the movie as an entire, which contains renowned (mainstream) fiction movies (usually) in English, non-English language fiction movies, documentary movies and artwork apartment motion pictures. In doing so, it truly is firmly embedded within the international movie industry.
Although the movie is international, it really is ruled via the Hollywood significant studios, and as such, dialogue of the Hollywood movie can be highlighted. yet, not like different movie advertising books out there, this booklet additionally highlights different winning movie industries, resembling Korea, Nigeria and India, in addition to taking a look at examples of movie advertising practices from a number different international locations which offer fascinating case experiences from Denmark, France, the united kingdom and Hong Kong.
Film advertising and marketing bargains the coed a distinct mixture of idea and perform and written in obtainable student-friendly demeanour, offers an beautiful and must-have textual content for an individual learning movie.

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Film Marketing

Movie advertising and marketing is the 1st e-book to consolidate latest literature right into a good knowledgeable and academically sound textbook. The booklet makes a speciality of the movie as a complete, which contains well known (mainstream) fiction movies (usually) in English, non-English language fiction movies, documentary motion pictures and paintings condominium motion pictures.

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Initial audience research was socially motivated with psychologists and sociologists recognising that film could be an effective research tool. The films themselves were not being investigated, they were merely used to draw in members of the public in order to collect data (Jones and Conrad, 1930). Attempts to ascertain consumer demand only really came about with the recognition that using film as an efficient method of social research necessitated the identification of the interests and preferences of the audience.

The majors’ domination of the distribution sector continues to cause problems for non-Hollywood filmmakers. The additional problems which non-English speaking countries have in relation to language and culture are merely asides to the question of industrial organisation and market awareness. It is upon these areas that national policy makers are concentrating their efforts to increase the commercial success of the global film industry and loosen the stronghold that America currently has over this market.

For example, Kirk Jones, the writer/ director of Waking Ned (1998) sought production finance from one of the 37 38 C H A P T ER 2: The Origins and Development of the Film Industry US majors, but turned down the offer as it would have meant compromising on casting to a greater extent than he felt desirable (Jones, 1998). Another example is the Neil Jordan film, We’re No Angels (1989), where Jordan felt that the final film had been edited to such an extent that it no longer remained the film that he shot (Jordan, 1997).

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