By Paige Leavitt, John Prescott, Darcy Lemons, Farida Hasanali
According to APQC's seven years of benchmarking examine on aggressive intelligence, this easy guidebook additionally info most sensible practices in coordinating actionable intelligence.
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Additional info for Competitive intelligence: a guide for your journey to best-practice processes
Figure 28: Skills Necessary During Transitions Feed back Ongoing communication with clients and continuous process refinement through client feedback are critical to improving the speed and quality of decision making. Soliciting client feedback involves some very simple steps. Define deliverables at the onset of a project, after having clarified your clients' needs. Then, establish checkpoints throughout the project for a "status" meeting with the clients. At these meetings, hand off any interim deliverables and/or give an update on progress to date.
For most people, it is easier to envision how competitive intelligence can be applied to tactical decisions and implementation initiatives, such as assisting sales to win a bid. Whereas a particular bid can be won, the more important issues are how over time a series of bids are won or lost, the moves and countermoves of competitors, and how clients' changing preferences impact product offerings. This illustrates how competitive intelligence implementation at the tactical level assists in winning in the field on a daily basis.
About APQC An internationally recognized resource for process and performance improvement, the American Productivity & Quality Center (APQC) helps organizations adapt to rapidly changing environments, build new and better ways to work, and succeed in a competitive marketplace. With a focus on benchmarking, knowledge management, metrics, performance measurement and quality improvement initiatives, APQC works with its member organizations to identify best practices, discover effective methods of improvement, broadly disseminate findings, and connect individuals with one another and the knowledge, training, and tools they need to succeed.