Business Management for the Equine Industry by Sharon Eastwood

By Sharon Eastwood

Written by means of a crew of specialists who mix sleek company wisdom with many years of direct event of operating within the equine undefined, this publication bridges the space among glossy enterprise concept and equine enterprise perform. After delivering overviews of the equestrian and the livery area as an in depth instance, half I (Assessing a company) units out the way to entry the company atmosphere, externally, competitively and in regards to its inner resources.Part 2 (Management) is going directly to care for source administration and the way to head approximately strategic making plans and advertising, concluding with an total marketing strategy. half three units out a chain of case histories to demonstrate the rules as mentioned partly 1 and 2.No different e-book applies a very smooth enterprise method of equine enterprise.The AuthorsSharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon interact at darkish Horse Consultancy, a group of equine enterprise experts supplying a variety of recommendation and providers to the industry.Also available:Horse and reliable ManagementFourth EditionJeremy Houghton Brown, Sarah Pilliner and Zoe Davies1 4051 0007 9978 14051 0007 6 instructing JumpingJane Houghton Brown0 632 04127 7978 0632 04127 five Horse nutrients and FeedingSecond EditionSarah Pilliner0 632 05016 0978 0632 05016 1 Equine ScienceSecond EditionSarah Pilliner and Zoe Davies1 4051 1944 6978 14051 1944 three advent to Horse BiologyZoe Davies1 4051 2162 9978 14051 2162 zero Horse enterprise ManagementThird EditionJeremy Houghton Brown0 632 05826 9978 0632 05826 6

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Uk) and all yards list contact phone numbers but very few currently have email or website links. Competition venues and organisers have made better use of the medium, publishing details of clinics and competitions and allowing for entries to be made. Racing entries can be made online, with race goers able to buy entry tickets to racecourses. org) has made good use of the communication potential of the internet. Through mail shots such as the ‘Grass Route’, people in the industry are able to keep up to date with the key issues such as the ongoing hunting debate.

The livery industry 33 Price elasticity is affected by several factors: product differentiation, available substitutes, proportion of income that is involved in the purchase, perceived value, complementary nature of the product and the ‘prestige value’ of the product (Lipsey and Chrystal, 1999). The income elasticity of demand relates to the responsiveness in the level of demand to a change in the client’s income. It can be determined by the degree of necessity attributed to the product or service.

Stable Lads Association (SLA) The SLA is an independent trade union that represents racing’s stable staff at all levels. It holds a seat on the Industry Committee (Racing) Ltd, is a trustee of the Racing Industry Accident Benefit Scheme (RIABS) and a board member on the British Horseracing Education and Standards Trust. It negotiates wages and conditions, and represents staff in disputes and disciplinary actions. Membership is free to certain groups of stable staff and is automatic with registration at the Jockey Club.

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