By Carole R. Engle, Kwamena K. Quagrainie
Markets, advertising and marketing, and alternate became ever extra vital to starting to be aquaculture industries world wide. the range and idiosyncrasies of the aquaculture and seafood markets demand knowing details that's detailed to those markets. featuring basic ideas of selling and economics from a ordinary, how-to point of view, the Aquaculture advertising guide will give you the reader with the instruments essential to evaluation and adapt to altering industry conditions.
The Aquaculture advertising guide presents the reader with a large base of knowledge relating to aquaculture economics, markets, and advertising and marketing. moreover, this quantity additionally includes an in depth annotated bibliography and webliography that offer descriptions to key extra resources of knowledge.
Written by means of authors with immense overseas aquaculture advertising adventure, the Aquaculture advertising guide is a crucial creation to aquaculture advertising for these attracted to aquaculture and people new to the pro box. The physique of information offered during this ebook also will make it a precious reference for even the main skilled aquaculture professional.Content:
Chapter 1 Seafood and Aquaculture Markets (pages 1–18):
Chapter 2 call for and provide, simple financial Premises (pages 19–35):
Chapter three Aquaculture advertising options (pages 37–55):
Chapter four Aquaculture Growers and their advertising offerings (pages 57–70):
Chapter five Seafood and Aquaculture Product Processing (pages 71–90):
Chapter 6 Participation and management in advertising and marketing Channels (pages 91–111):
Chapter 7 advertising and marketing via Farmer teams (pages 113–127):
Chapter eight Wholesaler advertising (pages 129–140):
Chapter nine industry developments (pages 141–152):
Chapter 10 The foreign marketplace for Seafood and Aquaculture items (pages 153–167):
Chapter eleven regulations and laws Governing Aquaculture advertising (pages 169–180):
Chapter 12 making plans advertising and marketing recommendations (Identifying goal Markets) (pages 181–200):
Chapter thirteen advertising learn Methodologies (pages 201–227):
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Extra info for Aquaculture Marketing Handbook
However, Thailand has not always been the world leader. In 1987, Taiwan led the world in shrimp production (Csavas 1994). Taiwan had pioneered the development of many of the technologies for farming marine shrimp and continued to lead the world in shrimp production through the 1980s. However, disease problems resulted in a near-collapse of Taiwans industry in 1988. China moved very rapidly into shrimp production in the early 1990s and within just a few years went from minimal production to totally dominating the shrimp market.
At least 25 species of shrimp enter world trade. In Latin America, the best prices are found for 31/35 and 36/40 count shrimp. Prices depend on the size of individual shrimp, the quality, and the source. Marketing is complicated because of the number of countries involved, the range of sizes sold, the number of species sold, the number of product forms, and the types of markets. There are literally hundreds of species of saltwater shrimp in the world. The industry divides them into two categories: (1) cold-water/northern (F.
1999. Production risk and producti vity growth: some ndings for Norwegian salmon aquaculture. Journal of Productivity Analysis 12:161— 179. Aquaculture Marketing Handbook Carole R. Engle, Kwamena Quagrainie Copyright © 2006 by Blackwell Publishing 3 Aquaculture Marketing Concepts weaknesses of the company, product offerings, speci c objectives, nancial analysis of the relative costs associated with these market objectives, and a monitoring and control plan. The plan should de ne the product, identify the buyers and sellers, and articulate the market rules.