By Bob Garfield
"If you crave perception into the wacky, zany, madcap--albeit very serious--business of advertisements, this can be a good spot to begin."--Miami usher in A witty and frank examine the advert biz from one among its most beneficial voices ads has develop into an unending move of clich?s, tacky productions, miscast celebrities, and gratuitous sex--and take-no-prisoners ads Age columnist Bob Garfield has had sufficient. within the frequently hilarious, continuously dead-on And Now a number of phrases from Me, Garfield appears on the most sensible and the worst in modern-day advertisements as he tells ads professionals that it is time to swallow their very own egos, go back consumers' rights to the leading edge, and--once and for all--eliminate undesirable ads from the face of the earth.
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Extra resources for And Now a Few Words From Me : Advertising's Leading Critic Lays Down the Law, Once and For All
Let us for a moment consider Hans Guido von Bülow, the composer of such romantic piano works as Iphigenie in Aulis Rêverie Fantastique and Tarantella Valse Caractéristique. While his compositions are well regarded, von Bülow was most famous for two things: 1. Wielding a mighty baton. He was among the first “virtuoso” conductors, flamboyantly adding his imprimatur to the works he conducted. His interpretations of Richard Wagner are deemed especially sensitive. 2. Not wielding a mighty baton. His wife, Cosima, ditched him for Wagner.
In short, how is it relevant? ” Then they can marvel about how the angst Holden Caulfield suffers at his fancy, “phony” prep school is strikingly similar to their own feelings. Then, in an instant, they can understand the universality of human experience and how literature doesn’t issue “messages” but lavishes on us stories and characters that give us insight into our flawed and tortured selves. So, yeah, the syllabus should start with J. D. Salinger. Then, if I were running things, right to Shakespeare, who suddenly wouldn’t seem like gibberish.
Sol winces. “His name? OK, his name. . OK, I’m thinking of a plant, flowering plant. Long stem. It’s got a beautiful bloom—red petals, gorgeous red petals. And the stem, it’s got thorns up and down it . . a rose! Yeah, a rose. Rose. ” Then Sol turns and shouts toward the kitchen. “Rose! ” That’s one of my favorite jokes. When I tell it, I give Sol a slight Yiddish dialect, which for some reason makes it even funnier. Plus, when you tell it in person, you get to do a little pantomime with the rose description that really adds to the whole experience.