Advertising and Society: An Introduction by Carol J. Pardun

By Carol J. Pardun

Now revised and up-to-date to mirror the influence of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impact on society.

  • Expanded with 5 new chapters overlaying the impression of rising applied sciences, together with the evolution of Direct to customer (DTC) pharmaceutical advertisements; product placement in a variety of media; and the starting to be intrusiveness of net marketing
  • Explores a extensive diversity of themes together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of damaging political ads; advergrames; and using stereotypes
  • Examines the influence of advertisements via its exact ‘point/counterpoint’ layout –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
  • Lends enormous readability to the topic, uniquely balancing feedback and perform inside of one text
  • Includes chapter-level overviews and summaries of the subject historical past and key matters, in addition to student-friendly positive aspects comparable to rules for papers and questions for discussion

Show description

Read Online or Download Advertising and Society: An Introduction PDF

Similar advertising books

Film Marketing

Movie advertising is the 1st booklet to consolidate present literature right into a good educated and academically sound textbook. The e-book specializes in the movie as a complete, which contains well known (mainstream) fiction movies (usually) in English, non-English language fiction movies, documentary movies and artwork condominium movies.

Hegarty on Advertising: Turning Intelligence into Magic

Here's a publication that no inventive expert can be with out. Written by way of one of many worlds top ads males, it includes over 4 a long time of knowledge and perception from the guy who placed Nick Kamen right into a laundrette for Levi Strauss and gave Audi the immortal Vorsprung durch Technik, among many, many different hugely profitable campaigns for significant manufacturers.

Brought to You By: Postwar Television Advertising and the American Dream

'If there has been a booklet like "Brought to You by way of" whilst I got here into the advertisements enterprise, it will have stored me ten years of tough knocks. I plan to shop for it via the field load and hand it out as my reward to any younger one that expresses curiosity in entering into the ads company' - Jerry Della Femina, President, Jerry Della Femina & companions.

Advanced brand management : managing brands in a changing world

Paul Temporal has written a remarkably insightful ebook on find out how to construct robust manufacturers. he addresses each factor in model administration with sound theories and significant examples. this is often the best books on model administration to aid any corporation construct robust manufacturers. - Philip Kotler these development and dealing with model resources will locate the problems dealing with them addressed in complicated model administration with readability, perception, and an easy-to-read type.

Additional resources for Advertising and Society: An Introduction

Sample text

And Farris, P. W. (1981). The advertising controversy: Evidence on the economic effects of advertising. Boston: Auburn House. , Keane, M. , and Sun, B. (2008). The impact of advertising on consumer price sensitivity in experience goods markets. Quantitative Marketing and Economics 6: 139–176. Graham, R. C. and Frankenberger, K. D. (2011). The earnings effects of marketing communication expenditures during recessions. Journal of Advertising 40(2): 5–24. Leach, D. F. and Reekie, W. D. (1996). A natural experiment on the effect of advertising on sales: The SASOL case.

In a very real sense, kids are no longer at the mercy of marketers so much as marketers are at the mercy of kids. Maybe marketers are naive, but this is exactly how they feel these days. A. G. Lafley (Creamer 2006), CEO of Procter & Gamble, the most storied consumer marketing company of all time, now speaks passionately of the modern “let go” world in which marketers can retain control of their brands only by ceding more control to consumers. Not only has the Internet put new tools into the hands of consumers – with which children are often the most proficient – but it has also opened up information to consumers that they have never had access to before.

2006). Influence: The psychology of persuasion, rev. edn. New York: Collins Business Essentials. Creamer, M. (2006). P&G CEO to ANA: Just let go: A. G. ” Advertising Age (Oct. 6). com/ article/special-report-ana06/p-g-ceo-ana/112311/, accessed Mar. 19, 2013. Gilbert, D. (2006). Stumbling on happiness. New York: Knopf. Johnson, S. (2005). Everything bad is good for you: How today’s popular culture is actually making us smarter. New York: Riverhead Books. Levitt, T. (1986). The marketing imagination, expanded edn.

Download PDF sample

Rated 4.16 of 5 – based on 43 votes