By Carol J. Pardun
Now revised and up-to-date to mirror the influence of rising applied sciences, this new version of Advertising and Society: Controversies and Consequences examines the evolution of advertisements and its impact on society.
- Expanded with 5 new chapters overlaying the impression of rising applied sciences, together with the evolution of Direct to customer (DTC) pharmaceutical advertisements; product placement in a variety of media; and the starting to be intrusiveness of net marketing
- Explores a extensive diversity of themes together with alcohol, tobacco, and intercourse in advertisements; the professionals and cons of damaging political ads; advergrames; and using stereotypes
- Examines the influence of advertisements via its exact ‘point/counterpoint’ layout –designed to spark dialogue and aid scholars comprehend the complexities of the problems being presented
- Lends enormous readability to the topic, uniquely balancing feedback and perform inside of one text
- Includes chapter-level overviews and summaries of the subject historical past and key matters, in addition to student-friendly positive aspects comparable to rules for papers and questions for discussion
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Additional resources for Advertising and Society: An Introduction
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In a very real sense, kids are no longer at the mercy of marketers so much as marketers are at the mercy of kids. Maybe marketers are naive, but this is exactly how they feel these days. A. G. Lafley (Creamer 2006), CEO of Procter & Gamble, the most storied consumer marketing company of all time, now speaks passionately of the modern “let go” world in which marketers can retain control of their brands only by ceding more control to consumers. Not only has the Internet put new tools into the hands of consumers – with which children are often the most proficient – but it has also opened up information to consumers that they have never had access to before.
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