Advances in Advertising Research (Vol. V): Extending the by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro

By Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki

Advances in advertisements study are released via the ecu ads Academy (EAA). This quantity is a compilation of study offered on the twelfth foreign convention in advertisements (ICORIA) which was once held in Zagreb (Croatia) in June 2013. The convention accumulated one zero five prime researchers from 23 nations below the convention subject “To Boldly Go... Extending the bounds of Advertising”. The booklet offers overseas state of the art study with 23 articles by means of popular students from the global ICORIA network.

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1997, “Effects of Color As an Executional Cue in Advertising: They’re in the Shade”, Management Science, Vol. 43, No. 10,pp. 1387-400. Graf, P. & Komatsu, S. ”, European Journal of Cognitive Psychology, Vol. 6, No. 2,pp. 113-29. Graf, P. L. 1985, “Implicit and explicit memory for new associations in normal and amnesic subjects”, Journal of Experimental Psychology: Learning, Memory, and Cognition, Vol. 11, No. 3,pp. 501-18. Grimes, A. &Doole, I. 1998, “Exploring the relationships between color and international branding: a cross cultural comparison of the UK and Taiwan”, Journal of Marketing Management Vol.

64, No. 1, 7-11. P. O. Wilheim (1987), "Consumer responses to ads with positive vs. negative appeals: some mediating effects of context induced mood and congruency between context and ad" in: Current Issues and Research in Advertising, Vol. 10, No. 1, 81-98. ;L. McDermmot;M. Stead and K. " in: Public Health, Vol. 120, No. 12, 1113-1139. C. and K. " in: Journal of Health Communication: International Perspectives, Vol. 11, No. 3, 245-259. Grier, S. A. Bryant (2005), "Social Marketing in Public Health" in: Annual Review of Public Health, Vol.

15, No. 2,pp. 1-14. R. & Carlson, L. 1994, “Applying implicit memory measures: Word fragment completion in advertising tests”, Journal of Current Issues and Research in Advertising, Vol. 16, No. 2,pp. 29-39. J. A. 2007, “Color and psychological functioning”, Current Directions in Psychological Science, Vol. 16, No. 5,pp. 250-4. J. A. 2012, “Color-in-context theory”, in P. Devine & A. Plant (eds), Advances in Experimental Social Psychology, Vol. 45, Academic Press, pp. 63-125. F. B. 1996, “Effect-size estimates: Issues and problems in interpretation”, Journal of Consumer Research, Vol.

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