501 Killer Marketing Tactics to Increase Sales, Maximize by Tom Feltenstein

By Tom Feltenstein

Bigger, Badder, Better!
assault OF THE KILLER advertising TACTICS!

A few years again, advertising and marketing super-guru Tom Feltenstein in rewrote the e-book on high-impact advertising that works. Fast-forward to this present day and new applied sciences, extra refined consumers/competitors, and an entire new media panorama have replaced all of the ideas. In reaction, Feltenstein has upped his video game, and in , he gives you much more sure-fire advertising and marketing suggestions and strategies that allow you to outwit, outthink, and outsell the opposite man.

Based on case experiences of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this booklet gives you suggestions and tips on more than a few scorching topics:

  • Planning the Battle--and selecting the right strategies
  • eMarketing, electronic Media/Social Networking
  • Grand Opening/Reopening and vacations
  • Four partitions advertising
  • Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and present certificate
  • Marketing Measurement

No topic what your funds is, you can actually salary state-of-the-art advertising and promotional campaigns that get the observe out approximately your online business, cement the loyalty of your latest customers--and win extra new shoppers than you could handle.

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Extra info for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition

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11. Size Matters The size of your business may influence whether people buy. Bigger is not always better. For some customers, bigger is off-putting. If you want to see a large selection of door chimes, you’ll definitely want to go to a giant home improvement store where part of an entire aisle is devoted to every imaginable type of door chime. But you might not want to go to the trouble of looking for a place to park and fighting the crowds just to buy a small house plant for Mom on Mother’s Day.

Look for products you think would benefit from a little help from the vendor. Look for opportunities to link this promotional tactic with another, like a special event or a charity drive. Vendors will also often give free prizes for contests and sweepstakes. Consider this technique when planning any of your promotions. 43. A Classified Act An unusual place for many businesses to advertise—but one that is highly targeted and often successful—is in the classifieds. A great-looking display ad in the classifieds stands out and is an inexpensive way to announce special promotions and events.

Repaint the stripes on your parking lot. Work your way through all the zones of your business. Try to imagine what it’s like to see it for the first time. If you’re having trouble doing that, ask someone else to do it for you. Are there cigarette butts ground out in front of the door? Is there gum stuck on the sidewalk? Is there trash in the gutter? Is the glass greasy with fingerprints? Is the awning torn, faded, or dusty? Are your signs clean and freshly painted, or have letters disappeared in the latest windstorm?

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