By Susan Sweeney CA CSP HoF
With hundreds of thousands of confirmed suggestions, instruments, and strategies, this freshly up-to-date edition explains how one can utilize the most recent net 2.0 developments and strategies reminiscent of RSS, blogs, podcasting, and cellular advertising for on-line good fortune. marketers, company advertising and marketing managers, small enterprise vendors, experts, site owners, contributors, new media pros, and web site designers will locate this guidebook useful for constructing on-line strategies. A better half site offers up to the moment online marketing information and elevated details. From optimizing web content for se's and incorporating dynamic public kinfolk techniques to offline promoting and making sure buyer delight, this handbook is unbeatable for beneficial on-line promotional assets.
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Anchor text) • Domain names and file names • Body text (beginning, middle, and end of page copy) Designing Your Site to Be Search Engine Friendly 19 • Headers • Between the “NOFRAMES” tag of framed Web sites. Page titles and text-based page content are the most important of the noted placement areas. Keyword meta-tags are not as critical as they once were, but they are still applicable for some engines. Remember—it is the absolute highest score you are looking for; if there are any points available, you want to design your site to take advantage of them.
Com offers coupons from businesses to people all over the USA. com) benefit is that the traffic is already in a buying mood. com has been a household name since it launched its national advertising campaign in the late 1990s. If you offer coupons from your site, it benefits you to be listed on these types of sites. If you are not aiming for a national appeal, you should search to find out if there are coupon networks in the geographic location that you are targeting. There are meta-indexes to sites with coupons or discounts from which you can be linked for greater exposure.
If you do use a refresh meta-tag to redirect users, then it is suggested that you set a delay of at least 15 seconds and provide a link on the new page back to the page they were taken from. com) refresh meta-tags to redirect users from a page that is obsolete or is no longer there. Refresh meta-tags also may be used to give an automated slideshow or force a sequence of events as part of a design element. • Cloaking—This technique is similar to page swapping and using the refresh meta-tag in that the intent is to serve search engines one page while the end user is served another.